Alamar’s COVID-safe grand opening a model for future events | AZ Big Media


Brookfield Residential (Arizona), a leading land developer and homebuilder in North America, unveiled its highly anticipated Alamar master-planned community on Saturday, Oct. 10, in Avondale.

Due to the pandemic, the weekend-long event featured a drive-thru, radio-guided tour, allowing the more than 700 visitors to experience the 1,127-acre property and all of its amenities from the comfort of their own vehicles. Visitors followed a loop throughout the community’s homes, parks and Public Art Program featuring dynamic sculptures, pavement art and other museum-worthy installations that double as play spaces inspired by Alamar’s agrarian heritage and mountain-view setting. Visitors could also tour 11 model homes if they chose while practicing social distancing and local safety guidelines.

“The amount of thought and creativity that went into this event is truly amazing, from the festive, roadside entertainment to the meticulous nature of the visual tour,” Brookfield Residential Arizona Division President, John Bradley said. “And, the opening of Alamar couldn’t have come at a more critical time, considering the Valley has been struggling with record-low numbers of new-home inventory. This event was a breath of fresh air for Valley homebuyers, and we saw the evidence of that with how many homes we sold.”

Bradley was referring to the local housing market’s chronically low inventory, which began to tighten just before the pandemic and has persisted ever since. Avondale, in particular, has become the hottest submarket in the metro area, according to the latest index developed by Cromford Report. In fact, Avondale had just 33 homes available in July as Alamar was gearing up for its grand opening. The region’s pent-up demand, combined with the surge of enthusiasm for Alamar, led to a successful grand opening event—one that could serve as a model for future grand opening events during the pandemic.

“I haven’t seen this much excitement for a residential community since we opened Eastmark in Mesa back in 2013,” Bradley said. “When the weekend concluded, Alamar had already sold more than 30 homes. That is testament to the hard work and dedication of those involved in creating an event where families felt safe to make one of the most important decisions of their lives.”

Brookfield is extending Alamar’s grand opening celebration through the end of October. Each weekend, homebuyers can experience the drive-thru loop and safe model home tours, from 10 a.m. – 6:00 p.m., or they can contact any of the six Alamar homebuilders to set up a private appointment ahead of time. Opportunities to tour the model homes with or without appointment will be based on observing the safety guidelines established by each of the six Alamar builders, including Shea Homes, Gehan Homes, David Weekley, Taylor Morrison, Capital West and Landsea.

Located just north of the Sierra Estrella Mountains in Avondale, Arizona, Alamar represents the largest masterplan to be developed in the Valley since Eastmark launched in Mesa in 2013. Alamar will feature a total 3,695 homes once all phases are complete. However, the first phase of development includes 461 homesites developed within 6 unique neighborhoods. Four distinct architectural styles of homes provide a rich variety of architecture to promote individual character among the homes and add to the community’s overall street scene. Those styles include Craftsman/Bungalow, Spanish Colonial,…

Read More: Alamar’s COVID-safe grand opening a model for future events | AZ Big Media

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