If you’re at the center of the Venn diagram of architecture, fashion, and K-pop devotees, keep reading. Airbnb is partnering with K-pop band ENHYPEN to host a one-night stay at Dongdaemun Design Plaza ahead of Seoul Fashion Week this September. Not only is the exclusive stay at the Zaha Hadid-designed structure located in the epicenter of the city’s fashion district, but guests will sleep on a literal runway in the neo-futuristic building.
Whoever nabs the one-time reservation will be welcomed into the top-floor loft space by a personalized video from ENHYPEN. Along with a particularly plush-looking bed and a lit-up runway that extends from it, the modern dwelling will be decked out with a lounge area and a dressing room complete with garments from innovative up-and-coming designers, so that guests can put that runway to work (and even take some pieces home). There will also be a selection of snacks, drinks, and books personally curated by the boy band, plus a pair of autographed Polaroids of the group to take as a souvenir.
The fashion lover who is quickest to book the stay—plus one lucky friend permitted to join them—will also receive a guided tour of DDP’s unique park-like rooftop and complimentary passes to Seoul Fashion Week with front row seats to some of the runway shows. Given the “Let Me In (20 Cube)” hitmakers’ legion of listeners, there’s sure to be plenty of fans vying for the opportunity. (The band’s Instagram follower count currently sits at 12.5 million.)
“We are honored to partner with Airbnb and DDP to bring guests behind the scenes of Seoul Fashion Week like never before,” ENHYPEN leader Jungwon said in a press release. “It’s so exciting to be part of the K-Wave movement, and share the magic of Korean music and fashion with the world.”
Booking requests open at 7:00 PM EDT on May 23. The overnight stay will take place on September 4, 2023 and will only run you $14—a reference to the number of years since the landmark’s construction began.
