In partnership with Lifeblood, Cult has launched a blood drive with the goal of reaching 100 blood donations throughout December. The initiative is one close to their hearts, in honour of long-time team member Chelsea Rodrigues.
The festive season brings out a plethora of emotions for many people – stress and anxiety on the build-up, as well as excitement and anticipation. It can be all too easy to get wrapped up in the chaos, but it’s not always the shiny new things that are the most memorable and impactful gifts.
Australian furniture brand Cult is calling for blood donations as the ultimate gift this festive season. Together with Lifeblood, the Cult team has set a goal to reach 100 blood donations during the month of December.
It’s an initiative very close to the hearts of the team at Cult – inspired by Chelsea Rodrigues’ journey with cancer. Chelsea had been a part of the Cult team for seven years, and in late 2021 was diagnosed with terminal cancer at just age 32. While the prognosis has meant she can no longer work, she undoubtedly remains part of the Cult family.
Throughout Chelsea’s treatment, blood transfusions have become a lifesaving force. It’s this experience which has shown just how vital the act of donating blood can be to thousands of people around Australia. It has also highlighted some staggering insights, namely that 1 in 3 need blood donations, while only 1 in 30 donate.
“Cult was my workplace, home and family for over seven years. When I was diagnosed, Cult founder and director, Richard Munao, asked what he could do for me and truly the only thing I want is to give back to the system that saved my life. By using Cult’s platform, I hope more people schedule to donate blood. I feel it is our duty to each other. You never know when you, or your loved ones, may rely on Lifeblood,” shares Chelsea.
Give a life-saving gift this Christmas. To contribute to the Cult Blood Drive and read more about Chelsea’s journey, head to the Cult website.
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